Review | Cultural blogging in Europe by LabforCulture

LabforCulture recently set out to investigate the state of cultural blogging in Europe. The aim was to find out more about who cultural bloggers in Europe actually are, what they’re talking about, which audiences and communities are being engaged and how sustainable they are. I was one of the interviewees…

Cultural blogging is not (yet) a well-known category within the blogosphere. LabforCulture wanted to find out more about the role of blogging in the cultural sector generally and what it means for LabforCulture specifically. They asked Annette Wolfsberger from Virtueel Platform, the Dutch sector institute for e-culture, to interview cultural bloggers across Europe. The results of research will be published in a short paper.

The focus of the interviews was to look at individual European blogs that take contemporary and popular culture as their main starting point. This ‘viral exploration’ includes a series of in-depth interviews with bloggers from the United Kingdom, Poland, Italy and the Netherlands, among others, with an attempt to map cultural blogs more widely across Europe.

Interview: Marco Mancuso, Digicult

MarcoMancuso“I consider blogging or web journalism and critique the present and the future (…) one of the most important voices in the cultural sector.”

Italian-based critic, art curator and journalist Marco Mancuso specialises in digital art and culture. Marco is the founder and director of Digicult, a multiple communication channel focusing on digital art and culture – including a news channel; a monthly online magazine; an audiovisual podcast; and an art agency. Over 40 journalists, artists, curators and critics contribute on a voluntary basis to Digicult, keeping the costs of running the project extremely low. Marco reveals that this is crucial to the operation of Digicult, which does not have any external funding. Marco also shares the secrets of his successful marketing strategy to attract more visitors – from mailing lists to Google searches to social networking.

Read LabforCulture interview with Marco Mancuso

Interview: Alek Tarkowski, Kultura 2.0


“…if there is discussion, it is almost always in the comments, and not between blogs.”

Polish-based new media expert Alek Tarkowski blogs about cultural practices related to new media. Alek has been writing Kultura 2.0 since 2006, when he co-organised a conference of the same name that explored culture in the Web 2.0 era. Read Alek’s interview to find out how he uses his blog to introduce new issues into the cultural debate in Poland.

Read LabforCulture interview with Alek Tarkowski

Interview: Michelle Kasprzak,


“Blogging is an excellent way of establishing several streams of discourse. It’s not just about the art critic in the newspaper anymore.”

Michelle Kasprzak is a Scottish-based curator and artist. Since 2006, Michelle has been publishing her views on contemporary art curating on her blog, In this in-depth interview, Michelle reveals how her blog was first born, how she multi-tasks to combine blogging with her day job at the Scottish Arts Council, and how she has taken the first steps towards promoting her blog using Facebook and Google Adwords.

Read LabforCulture interview with Michelle Kasprzak

Interview: claire_w,


“I think blogging is important if you’ve got something to say that isn’t being said.”

I set up in 2007 as a platform for the UK’s art and technology movement. In this interview, I talk about why I created InterventTech, where I see it going and the problem with mail-lists. I also talk about how I go about establishing an active and loyal user community, how I choose subjects to blog about and the various options to get funding.

Read LabforCulture interview with me (claire_w)

More about LabforCulture

LabforCulture works with and for artists, arts and culture organisations and networks, cultural professionals and audiences in the 50 countries of Europe, as well as providing a platform for cultural cooperation between Europe and the rest of the world.

The mission is to ensure that all those working on cultural collaboration have access to up-to-the-minute information and to encourage the cultural sector to become more experimental with online technologies.


~ by claire_w on May 25, 2009.

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